About

Discover Probah

Probah is bridging the information gap between consumers and businesses. Enhance decision-making and achieve better results by making informed, data-driven business choices.

Benefits

Product Testing

Maximize your revenue growth and minimize risk with a consumer-driven product strategy.

How it works

An optimization engine that runs with consumer feedback, with or without historical sales data.

Technology

Leverage cutting-edge technology to seamlessly integrate consumer insights, business analytics, and data science for informed decision-making.

Insights

Interactive dashboards, portfolio simulator, product rankings with overlap analysis, and more

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Benefits

Fashion Use Case

Optimize your product portfolio and realize business, environmental, and reputational gains by addressing assortment inefficiencies.

Relevance, assortment efficiency and inventory trade-offs

Strike the right balance in stock-to-sell ratios for optimal efficiency and customer relevance. Transition from a "just-in-case" approach to data-driven inventory decisions.

Business impact

Boost your revenue by minimizing assortments sold with price markdowns, thus reducing overproduction and waste.

Environmental impact

Produce only relevant assortment and avoid overproduction and waste to reduce environmental impact.

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Decision support systems backed by consumer intelligence and state-of-the-art technology