Product assortment optimization
Reduce risk in product line decisions and optimize revenues by incorporating consumer feedback in your product strategy
Questions to be answered
What insights will this product deliver?
What is the method behind it?
Online quantitative survey leveraging choice modelling and media optimization algorithms
Benefits
How will the product assortment test help you?
Quick turnaround
Quickly implement customer feedback within your product strategy
Derisk decisions
Reduce risk from the excess assortment and selling with low markup
Optimize reach or other factors
Optimize product portfolio on different factors, such as customer reach, customer groups, own brand segmentation, retail channels and/or profit margin
Consumer centricity
Support designers with in-depth customer understanding
Let data speak
Support your negotiations with retail partners using consumer insights and data
Deliverables
What is the output of the assortment test? Interactive software solutions including but not limited to:
Line insights
Product rankings and total assortment reach (total, within a specific customer group, within the specific retail channel)
Product profiles and overlap
Product cards with individual product insights such as reach and deep dives. Audience overlap between each pair of products within the assortment
Behavioral segmentation
Insights about how your customers are segmented based on their assortment preferences within the product line
Scenario Simulator
Portfolio simulator where you can develop your own scenarios of different assortment strategies
Find answers to common questions here.
Frequently Asked Questions
